The Car Care Council has made it easier for the auto care industry to connect with consumers and get involved in the “Be Car Care Aware” campaign with the launch of its new monthly e-mail newsletter, the Car Care Council e-brief.

The Car Care Council e-brief will report on consumer education initiatives and news, as well as provide ready-to-use articles and timely and topical content for stores to use in their marketing, websites, and social media.

We know that frequent communication is key to retaining customers and to attracting new ones,” said Rich White, the council’s executive director. “And the key to communication is content. Content is king.”

Send any newsletter or subscription questions to