North Highlands, CA-based New Wave Industries Ltd. has announced the appointment of Jay Dayak as director of corporate accounts – eastern U.S. region. Dayak has 25 years of combined experience in the field of industrial and OEM engineering, systems integration, and national account sales in the professional vehicle washing industry.

Most recently, Dayak was the regional account sales engineer and distributor development manager for Norgren Industrial Engineering. Prior to Norgren, he worked for Belanger Inc. of Northville, MI for 15 years and held several positions including manager of national account sales.

As director of corporate accounts, Dayak will be responsible for supporting PurClean™ PurWater™ distribution and national accounts in the eastern region of the United States.