The 2023 Northeast Regional Carwash Convention (NRCC) is back in Atlantic City, NJ, for its 33rd annual meeting and expo on October 2-4. The NRCC will once again stage its flagship event at the Atlantic City Convention Center, with the Hard Rock Hotel and Casino providing lodging accommodations.

            The Connecticut Carwash Association (CCA) will play the role of hosting organization this year with the New England Carwash Association (NECA), New York State Car Wash Association (NYSCWA), the Car Wash Operators of New Jersey (CWONJ), and the Mid-Atlantic Carwash Association (MCA) also participating in the event.

            The event kicks off on Monday, October 2 with the popular virtual car wash tour. Host Tom Hoffman, Jr. will guide the exploration of four of the country’s most innovative and cutting-edge washes. Following the virtual car wash tour, Simoniz will host a cocktail reception for all operators.

            The convention gets into high gear on Tuesday morning with a full slate of educational opportunities. The annual Early Bird Panel & Breakfast gets things started with a group of veteran operators fielding questions from the audience.

            Next up is Myrrh Consulting’s founder Chris Brown’s talk on unlimited wash programs. He will provide tips for selling an unlimited program, driving capture rate, and keeping churn in check. Following the unlimited wash club conversation is an operator panel discussion hosted by Bubble Bath Car Wash’s Nick Lopez. The expert panel will dive deep into car wash’s hottest marketing trends including cause marketing, social media engagement, and leveraging AI to increase marketing bandwidth.

            The day’s educational program ends with a keynote presentation from leadership expert and celebrated speaker, Mark Denton. Denton has competed in countless races and sailed more than 80,000 miles across the world’s most hostile oceans. His keynote will draw on his 20-plus years of consulting while helping some of the world’s greatest organizations reshape their cultures and improve their resilience, especially in times of disruption and change.

            The annual awards luncheon and five hours of trade show time follows the keynote. The day will come to an end with a welcome reception sponsored by ICS.

            NRCC 2023 ends on Wednesday, October 4. The day starts with a discussion on providing remarkable customer service from Chick-fil-A’s Arthur Greeno. He will share the company’s secret sauce and how you can adopt some of the fast food chain’s commitment to excellence at your wash. Following Greeno’s presentation the exhibit hall will be open for three more hours of trade show excitement.

            For additional information, contact the NRCC office at (800) 868-8590 or visit for updates and a complete list of exhibiting companies.

Schedule of Events*

Monday, October 2

3:30 p.m. – 6:00 p.m.
Virtual Car Wash Tour

6:30 p.m. – 8:30 p.m.
Cocktails & Conversation

Tuesday, October 3

7:30 a.m. – 8:45 a.m.
• Breakfast
• Early Bird Panel Discussion

9:00 a.m. – 9:45 a.m.
Your Unlimited Program — Is it Return or Rechurn?

10:00 a.m. – 10:45 a.m.
Ask the “Marketing Experts!”

11:00 a.m. – 11:45 a.m.
Keynote Address
• Speaker: Mark Denton

12:00 p.m. – 1:00 p.m.
Awards Luncheon

1:00 p.m. – 6:00 p.m.
Exhibits Open

5:45 p.m. – 6:45 p.m.
Welcome Reception

Wednesday, October 4

8:30 a.m. – 10:00 a.m.
Remarkable Customer Service with Chick-fil-A’s Arthur Greeno

10:00 a.m. – 1:00 p.m.
Exhibits Open

*Schedule of events based on information available August 2, 2023. Subject to change. For the latest information, visit