The 2022 Northeast Regional Carwash Convention (NRCC) runs from Monday, September 19 through Wednesday, September 21 and, as it has for the past several years, takes place at the Atlantic City Convention Center. The New England Carwash Association is host for the show. The other participating associations are Car Wash Operators of New Jersey, the Connecticut Carwash Association, the Mid-Atlantic Carwash Association, the New York State Car Wash Association, and the New England Carwash Association.

The virtual car wash tour returns on Monday afternoon as the opening presentation of the educational program. Site visits include washes in Maryland, Virginia, Ohio, and Alaska.

A show favorite kicks off the learning opportunities on Tuesday morning: the Early Bird Panel Discussion. This informal presentation allows attendees to have their car wash related questions answered by seasoned operators. Questions can be posed prior to the event at and also via voice or text during the presentation. This is followed by two consecutive breakout sessions. The first, titled “How to Create a Carwash Mentoring Program,” is presented by Carla Thompson, human resource manager with Mister Car Wash. In the second, Jason Woodward of Sudzy Salmon Car Wash in Eagle River, AK will explain how to “How to Foster a Talent-ful Carwash.”

The keynote speaker on Tuesday is New York Times best-selling author of “Tough as They Come,” Travis Mills. Mills is a retired United States Army Staff Sergeant, motivational speaker, actor, author, and advocate for veterans and amputees, who calls himself a recalibrated warrior. Staff Sergeant Mills lost portions of both arms and legs from an IED while on active duty in Afghanistan. He continues to overcome life’s challenges daily by breaking physical barriers and defying the odds. His drive and

positivity are infectious. Mills and his wife Kelsey founded the Travis Mills Foundation, a nonprofit organization, to benefit and assist post 9/11 veterans who have been injured in active duty or as a result of their service to the country.

For additional information, contact the NRCC office at (800) 868-8590 or visit for updates and a complete list of exhibiting companies.

Schedule of Events*


2:00 p.m. – 5:00 p.m.

3:30 p.m. – 6:00 p.m.
Virtual Car Wash Tour


7:30 a.m. – 8:45 a.m.
• Breakfast
• Early Bird Panel Discussion

9:00 a.m. – 9:45 a.m.
How to Create a Carwash Mentoring Program

10:00 a.m. – 10:45 a.m.
How to Foster a Talent-ful Carwash

11:00 a.m. – 11:45 a.m.
Keynote Address
• Speaker: Travis Mills

Noon – 1:00 p.m.
Awards Luncheon

1:00 p.m. – 6:00 p.m.
Exhibits Open

6:00 p.m. – 7:00 p.m.
Welcome Reception


8:00 a.m. – 9:30 a.m.
• Breakfast
• Marketing experts talk growing your club and building your brand

9:30 a.m. – 1:30 p.m.
Exhibits Open

* Schedule of events based on information available July 11, 2022. Subject to change. For the latest information, visit