Signage – The Complete Package Using Zone Marketing
As every aspect of the car wash industry transitions into the digital age, there are still corners of a wash that must rely on physical signage to communicate with customers.
Market Assessment – Analyze Demand/Supply Balance
Trade area is the geographic area that car wash developers and operators use to assess location (market) and sites (property).
The Ida – A Brief History, Part Ii
In last month’s column I began to explore the history of the International Detailing Association (IDA). First, I defined the term “trade association”
Just Sayin’ … Consider What You’Re Selling
Two sides of the same coin — price and value. To make sense of this, if you buy a wash at $20
Getting In On The Ground Floor
Car washing is all Jamie Nester knows. The lifelong car washer not only spent his entire career in the industry but has worked himself up from hourly attendant to majority…
Are We There Yet?
Operators fear the commoditization of car washing. It is a fear that has long been expressed, but one that acquired an amplified urgency with the advent of the express exterior…
Bubble Bath Car Wash Voted The Best
Bubble Bath Car Wash has been voted the best car wash in San Antonio. Formerly known as the San Antonio Express-News Reader's Choice Awards, the YOURSA! Readers’ Choice Awards is…
Car Wash Advisory Firm Expands Leadership Team
Scottsdale, AZ-headquartered Amplify Car Wash Advisors, a nationwide full-service car wash advisory firm founded by Bill Martin and Jeff Pavone, is expanding. Brad Mann joins as vice president of mergers…
Everwash Moves Up On A16Z Marketplace 100
EverWash, the car wash industry’s leader in membership sales and subscription management, has been ranked on the a16z Marketplace 100 for the second year in a row. Despite challenges with…