The Borgata (left) and The Water Club

The Northeast Regional Carwash Convention (NRCC) returns to the Atlantic City Convention Center for its 2016 event, and The Borgata again takes on the role as headquarter hotel. The New England Carwash Association is the host this year; the other participating associations are the Mid-Atlantic Carwash Association, the New York State Car Wash Association, Car Wash Operators of New Jersey, and Connecticut Carwash Association. The event runs from Monday, September 19 through Wednesday, September 21.

A vendor panel discussion covering self-service washes and in-bay automatics kicks off the educational program on Monday afternoon, covering both new technologies and “tried-and-true” methods. A concurrently running presentation from Sonny’s The CarWash College addresses preparations for the busy winter wash season.

The ever-popular Early Bird Panel Discussion, a catchall for all things car washing, takes place on Tuesday morning. This highly rated session is followed by a seminar titled “How to Create a Customer for Life.” The presenter is Steven Jeffes, a customer relationship management and customer strategy expert who has worked with such leading companies as General Electric and American Express. Next up, conventioneers can gain valuable insights into effectively managing their online reputation by learning “How Responding to Social Media Reviews Will Get You More Business.”

The Awards Luncheon on Tuesday is preceded by the keynote address. The speaker is JoAnna Brandi, a consultant, speaker, and author. In this address, attendees will learn how to listen for and recognize employee strengths.

The welcome reception on Tuesday evening takes place at The Water Club.

On the final day of the event, sharing billing with breakfast, JoAnna Brandi returns with a session that will show the link between employee and customer happiness. It has been proven that happy people are more productive, engaged, and satisfied with their jobs. If you are looking to create positive experiences for your customers look to your staff first. Happy, engaged employees have a much better chance of creating happy, engaged repeat customers. Following, attendees have choice — either a seminar on the new automated collision avoidance systems, or a presentation covering social media for beginners.

For additional information, contact the NRCC office at (800) 868-8590 or visit for updates and a complete list of exhibiting companies.



2:00 p.m. – 5:00 p.m.

4:00 p.m. – 6:00 p.m.
In-Bay Automatic and Self-Service Program
• Vendor Panel Discussion
Conveyorized Program
• Preparing for Winter Washing Season


7:00 a.m. – 6:30 p.m.

7:30 a.m. – 8:45 a.m.
• Breakfast
• Early Bird Panel Discussion

9:00 a.m. – 9:45 a.m
How to Create a Customer for Life

10:00 a.m. – 10:45 a.m.
How Responding to Social Media Revues Will Get You More Business

11:00 a.m. – 11:45 a.m.
Keynote Address
• Get Ready to Become a Profitable and Positive Energizer

Noon – 1:00 p.m
General Session
• Awards Presentation
• Luncheon

1:00 p.m. – 6:30 p.m.
Exhibits Open

7:00 p.m. – 9:00 p.m
Welcome Reception at The Water Club


7:30 a.m. – 8:45 a.m.
• Breakfast
• Happy Employees Equal Happy Customers

9:00 a.m. – 10:15 a.m.
• The New Collision Avoidance Systems and Their Impact on Your Wash
• Social Media Marketing 101: For the Beginner

10:30 a.m. – 2:30 p.m
Exhibits Open

* Schedule of events based on information available July 7, 2016. Subject to change. For the latest information, visit